Book Promotion Ideas for Libraries

Hi, I’m Kelly! I’m a marketer and book coach with a passion for empowering professional women and entrepreneurs to share their stories and grow their brands https://prabhuweb.com/. I originally created this blog to help authors navigate the world of social media for book promotion. Today, it’s a resource hub for nonfiction authors and business professionals looking to make a meaningful impact through their books.

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Here, you’ll find practical advice on book marketing, book reviews (typically nonfiction and women’s fiction), inspiring author interviews, and strategies to help you connect with readers and amplify your message. My goal is to support you in building your author brand and making your book a powerful tool for your business.Connect with me on social:

Children’s Book Promotion Ideas

There are several effective ways to market and promote your children’s book. However, it is important to focus on the methods that will provide you with the best results with a limited budget and in less time. Try out techniques that work the best for your target audience and fit well in your marketing plan.

tiktok video ideas for book promotion

There are several effective ways to market and promote your children’s book. However, it is important to focus on the methods that will provide you with the best results with a limited budget and in less time. Try out techniques that work the best for your target audience and fit well in your marketing plan.

Having an email list is one of the most overlooked book marketing ideas but it’s incredibly powerful. This is your most direct way of reaching your target audience without worrying about changing algorithms.

Parents and teachers alike often look for YouTube readalouds of a book before they purchase a children’s book so this is a great opportunity to get in front of more people. Try creating a video of yourself reading the book in its entirety and then upload it to YouTube. Then use keywords in the title–these are key for getting views!

If you have an ebook version of your children’s book through KDP, you can run promotions where anyone can ”buy” it for $0.00. To do this, your e-book must be enrolled in KDP Select (named ”Kindle Unlimited” on the customer side). In doing so, you are able to run free promotions for 5 days every 3 months but while you’re enrolled, you cannot sell your e-book on any other platform.

Goodreads is an enormous social platform centered around books. It was acquired by Amazon a number of years ago. Users can add books to their personal bookshelves, rate and review books, and get suggestions for future reading choices based on their reviews of previously read books.

TikTok Video Ideas for Book Promotion

Alex Aster, a Colombian-American author, has achieved success with her young adult novel, Lightlark, and its subsequent movie deal. She had been writing for over 15 years and published six books before her first book deal. Despite her previous book series, Emblem, Island not receiving the attention she hoped for, she continued to write and posted about Lightlark on TikTok. Her post went viral, leading to her book being acquired by a publisher, reaching the bestsellers list on Barnes & Noble even before its release, and securing a Universal movie deal. Aster highlights that rejection is a significant part of the process, and she has had to learn from failures to achieve success. Lightlark is now one

As important as it is to promote your own work, don’t forget about the rest of the BookTok community. Feature other authors and books on your page and tag them when you post about them. Author Kelly Vincent featured a book they were reading in this post.

-Consult with author re: social media & website and overall strategies and concepts-Build website mock-up(s) for review-Setup social media accounts, optimize and begin building a following and engaging with potential customers-90-second book trailer creation & YouTube advertising to reach approx. 10k viewers

What’s great about TikTok’s algorithm is that it doesn’t prioritize follower count or previous high-performing videos. This means that even if you’re new to the platform or don’t have a large following, you still have a chance to be recommended to users on the “For You” page.

Book Promotion Ideas for Libraries

If your library is doing a screening of a kids’ movie, be sure to have an abundant number of books for kids in the same genre so that your patrons can leave the movie with a stack of books to read at home.

This approach is particularly effective for authors building a long-term career. By focusing on value and audience engagement, you create a platform that drives book sales and establishes your authority. This is far more effective than sporadic book promotion ideas and builds a sustainable readership.

If you have ever wondered “what the heck should I email to my list of readers?” Then check out the 20+ prepped email templates drafted by ai so that you aren’t staring at a blank screen. Add a little YOU and push SEND.

Authors often find themselves in unfamiliar territory when it comes to book promotion. Let’s be honest—most of us started writing because we love to tell stories, not because we wanted to master marketing strategies. Yet, getting your book into the hands of eager readers takes more than beautiful prose; it requires smart, strategic promotion.

You can also create a list of titles that aren’t new, but that are related by story element to the new titles which are the primary focus of your email. Give cardholders the option to check out these older titles while they wait for the newer titles.